A major challenge for this iconic subsidiary of La Poste Group: redefining its identity, updating its visual guidelines, and reaffirming its core purpose.
To support its new brand platform and promise, “Communiquer bien” (meaning “Communicating well”), which champions responsible and intentional communication, it became clear that a sonic identity was essential. The goal? To embody Mediaposte’s core values: Proximity, Commitment, and Innovation.
